About

I'm not bragging, but let's be honest for a minute — I do a lot:

My day-to-day is everything digital. And I'm not just talking about design and development but strategy as well. I've done a lot of design work in my past, and still highly capable, but I now focus more on bridging the gap between product potential and buyer needs.

I'm in Figma's whiteboard more often as I'm aligning my team's work with various business channels and campaigns. More recently, I've been optimizing organic search to bring actionable users to the site, refining demand generation strategy and operations to create leads, and follow opportunities throughout the sales pipeline. Last year, these efforts contributed 1,800+ leads and over $274M in marketing-sourced pipeline. Organic efforts alone are now responsible for 25% of MQLs at Arcadia. And let's not forget the joys of documentation to capture processes.

I've worked in a lot of different systems to various purposes, including Craft CMS, Wordpress, HubSpot, Salesforce, Figma, GitHub, along with their correlating languages and tracking suites. I’ve built entire websites from scratch and led teams through major projects like brand refreshes, CMS migrations, and cross-functional campaign execution, often collaborating with external vendors and internal stakeholders across product, sales, and IT. Beyond that, I’ve worked on a wide range of writing projects, print collateral, trade show events, and booth graphics though, ironically, I’ve probably created more t‑shirts than anything else in recent years.

I've also taken several post-degree courses:

  • Digital Marketing Strategies from Kellogg Executive Education
    Focused on persona development, audience segmentation, and aligning marketing strategies to campaigns for maximum engagement and conversion.
  • Inbound Marketing from HubSpot Academy
    Covered the fundamentals of inbound marketing, including lead nurturing, content strategy, and aligning messaging to different stages of the buyer’s journey.
  • SEO Strategy from HubSpot Academy
    Explored SEO analytics, keyword research, content strategy, and technical SEO best practices to improve organic search visibility and attract high-intent users.
  • A/B Testing, Localization Essentials, and Web Accessibility from Udacity
    Provided a deeper understanding of experimentation, audience targeting and language needs across different regions, and optimizing digital experiences for inclusivity and usability.
  • UX Research from DesignLab
    Focused on user behavior analysis, usability testing, and refining digital experiences to create frictionless interactions that meet user needs.

I regularly experiment on Codepen.io and contribute to Stack Overflow, though I've found AI solutions are increasingly streamlining simple problem-solving. But enough about me — let’s talk about you. Connect with me on LinkedIn, send me an email or take a look at my resume.